Diet information source

Interactive 'nutrition label' for financial products helps investors make better choices


Like the ubiquitous information nutrition panels on food and packaged goods, it is simple, easy to read and uncluttered. What's more, the financial label is interactive, allowing people to easily get a sense of the long-term implications of choices they make today.Share:Every day millions of people mulling their retirement plan saving choices go online to study the offerings at retirement fund websites. Research shows, however, that they often choose high fee options, underinvest or don't invest at all because they don't understand the performance estimates, risks, recommendations, fee structures, and other disclosures that funds provide.To address this issue, Junius Gunaratne, a doctoral student, and Oded Nov, an associate professor in the Department of Technology Management and Innovation at the NYU Tandon School of Engineering, created the first online, interactive "nutrition label" for financial products that, like the ubiquitous information nutrition panels on food and packaged goods, is simple, easy to read and uncluttered.

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