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Amazon, Optimum Nutrition Lead an Exploding Online Protein Market


Amazon, Optimum Nutrition Lead an Exploding Online Protein Market
Natural Products INSIDER (blog)

Among protein brands sold online, Optimum Nutrition is a runaway favorite, with four times the sales of the next bestselling brand, BSN Sports. The report’s data, which is compiled from multiple sources of consumer spending data representing millions of consumers, showed the online protein powder market generated more than half a billion dollars in sales in 2016, as active and athletic consumers turn to electronic devices and online retailers for fitness tools and nutrition products.Bodybuilding.com and Amazon Direct are the top online retailers of protein powders, but when all of Amazon’s sites (Direct, Marketplace and Subscription) are considered, Amazon comes out on top with 57 percent of all online protein powder purchases. Amazon Subscription was the fastest growing in 2016, with a 3-share-point increase year over year, according to 1010Data.

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